COUSIN

IDENTITY

WITH AN OPEN BRIEF, I WORKSHOPPED ALONG WITH GOOD FRIEND CHADWICK TYLER AND OTHERS ON THE IDEA OF DEFINING AN ALTERNATIVE COMMERCIAL CREATIVE APPROACH. WE STARTED WITH A BLANK PAGE, AND ARRIVED AT COUSIN AS OUR DEPARTURE POINT.

WITH THE INVOLVEMENT OF THE SCOPE – A LEADING 3D STUDIO – THE FOCUS WAS ON RETHINKING THE INVOLVEMENT OF 3D WORK IN THE DESIGN PROCESS, ITS DESTRUCTION, REBUILDING AND ULTIMATELY ITS RE-USE.